Privacy Policy

Last Updated: 25th August, 2026

At ArtForma, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have regarding your information when you visit or make a purchase through our website.

By using our website, placing an order, or otherwise providing us with your information, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide when you create an account, place an order, contact us, subscribe to communications, or interact with our website.

This may include:

• Personal information: name, email address, phone number, billing address, shipping address, and other contact details.

• Order information: products purchased, order history, transaction details, delivery information, and related communications.

• Payment information: payment details required to complete a transaction. Where payment is processed through third-party payment providers, we may not directly receive or store your complete payment card or banking information.

• Account information: username, password, preferences, and other information associated with your customer account.

• Communications: information you provide when contacting our customer support team, including questions, feedback, complaints, or requests.

• Technical information: IP address, browser type, device information, operating system, approximate location, referring website, and information about how you interact with our website.

• Usage information: pages viewed, products browsed, search activity, time spent on the website, and other interactions with our online store.

We may also receive information from third-party services that help us operate our store, process payments, deliver orders, analyze website performance, or provide advertising and marketing services.

2. How We Use Your Information

We may use the information we collect to:

• Process, confirm, and deliver your orders.

• Provide customer support and respond to inquiries.

• Manage customer accounts and preferences.

• Process payments and prevent fraudulent or unauthorized transactions.

• Communicate with you about orders, purchases, returns, or other customer-service matters.

• Send promotional communications where permitted by applicable law and where you have provided the necessary consent.

• Improve our products, website, services, and customer experience.

• Understand website usage and analyze trends and performance.

• Personalize your shopping experience and show relevant products or content.

• Detect, investigate, and prevent fraud, abuse, security incidents, or other unlawful activity.

• Comply with applicable laws, regulations, legal processes, and governmental requirements.

• Protect our rights, property, customers, employees, and business.

We will use personal information only for legitimate business purposes and in accordance with applicable law.

3. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, web beacons, and similar technologies to improve functionality and understand how visitors use our website.

Cookies may help us:

• Keep products in your shopping cart.

• Remember your preferences and account information.

• Maintain website security.

• Understand website traffic and performance.

• Analyze customer behavior and improve our store.

• Provide relevant advertising and marketing, where applicable.

Some cookies may be placed by third-party service providers that operate on our behalf.

You can usually manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality or availability of parts of our website.

4. Third-Party Services

We may use trusted third-party companies and service providers to operate and improve our business. These may include services for:

• E-commerce and website hosting.

• Payment processing.

• Order fulfillment and shipping.

• Customer support.

• Website analytics.

• Marketing and advertising.

• Fraud prevention and security.

• Email and communication services.

These providers may have access to certain personal information only to the extent reasonably necessary to perform services on our behalf. They are expected to handle such information in accordance with applicable privacy and data-protection requirements.

Our website may also contain links to third-party websites, applications, or services. We are not responsible for the privacy practices or content of third-party websites, and we recommend reviewing their privacy policies before providing them with personal information.

5. Payment Information

Payments may be processed through third-party payment gateways. Depending on the payment method you choose, your payment information may be collected and processed directly by the relevant payment provider.

We do not intend to store complete credit-card, debit-card, or other sensitive payment credentials on our own systems unless specifically necessary and permitted by applicable law.

You should review the privacy and security policies of the payment provider used for your transaction.

6. Sharing of Information

We do not sell your personal information as a standalone product.

We may share information with service providers, business partners, payment processors, shipping providers, professional advisers, legal authorities, or other parties when reasonably necessary to operate our business, provide services to you, protect our rights, or comply with applicable law.

We may also disclose information if we reasonably believe that doing so is necessary to:

• Comply with a legal obligation, court order, or governmental request.

• Detect or prevent fraud or other unlawful activity.

• Protect the safety, rights, or property of our customers or business.

• Enforce our terms, policies, or agreements.

• Complete a merger, acquisition, restructuring, sale, or other business transaction.

7. Data Security

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, misuse, alteration, disclosure, or destruction.

However, no method of transmitting or storing information online can be guaranteed to be completely secure. Therefore, while we take reasonable precautions to protect your information, we cannot guarantee absolute security.

If you create an account with us, you are responsible for maintaining the confidentiality of your login credentials and should notify us promptly if you believe your account has been accessed without authorization.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, maintaining business and transaction records, resolving disputes, preventing fraud, complying with legal obligations, and enforcing agreements.

The specific retention period may vary depending on the type of information and the purpose for which it was collected.

9. Your Privacy Rights

Subject to applicable Indian law and any conditions or limitations that may apply, you may have rights regarding your personal information, including the ability to:

• Request information about the personal data we hold about you.

• Request correction of inaccurate or incomplete information.

• Request deletion of personal information where legally permitted.

• Withdraw consent where processing is based on consent.

• Request information about how your personal data is being used or processed.

• Opt out of certain promotional communications.

• Raise a privacy-related complaint or grievance.

To exercise a privacy right, please contact us using the information provided below. We may need to verify your identity before processing certain requests.

If you no longer wish to receive promotional emails, you may also use the unsubscribe option included in those communications.

10. Children's Privacy

Our website is not intended to knowingly collect personal information directly from children where such collection is restricted by applicable law.

If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us so that we can review and take appropriate action.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, services, or applicable legal requirements.

When we make changes, we will update the “Last Updated” date at the beginning of this policy. We encourage you to review this page periodically to stay informed about how we handle personal information.

12. Contact Us

If you have questions about this Privacy Policy, want to exercise a privacy right, or wish to raise a privacy-related concern, please contact us:

Store Name: ArtForma
Email: arnavmehta.etsy@gmail.com
Phone: +917508084560

We will make reasonable efforts to respond to privacy requests and concerns within the timeframe required by applicable law.